Writing Copy for Startups that Sells

Don’t write the way you always have. Become a master by applying this 12-step approach!

Uwe Weinreich
12 min readJan 31, 2024


Photo by Dollar Gill on Unsplash

Most people probably feel they have a command of language, but only a few really do.

The article contains exclusive access to a tool that will help you immediately.

Language feels natural to us, and it is. Everyone learns a language, maybe two or even more. Language is the way we communicate most effectively, be it spoken words, letters, emails, adverts, text messages, blog posts, books, articles or signs.

Language has always fascinated me. It is fascinating to connect words with each other and to see how they affect people is an unbeatable experience.

Words can be as sharp as a knife or as soothing as a summer breeze. To use them perfectly, it needs mastery. And mastery requires practice, practice and more practice.

The Great Misconception

It’s only because nothing feels as natural as using language that we feel comfortable with it. It’s a routine that we use every day. And we believe that we…



Uwe Weinreich

Uwe works as coach, author and consultant focusing on agile innovation and digital transformation. What he does is simple: he solves problems.