Member-only story
HOW TO SPEND IT — PART 9
Would Funding Advice and Training Help Us?
How startups prepare best for funding
Startup financing has become an industry where standards and rules apply. Different phases have different requirements. This time I will focus on early stage financing.
Raising capital is a learning process that takes some time
Having an idea, pitching it to an investor, and getting capital right away is more like a plot for a cheap TV production than a real-life experience. Reality looks different. Every startup founder and every company that wants to raise money needs to learn the rules of the game and how to compete and win.
It is a form of marketing. Instead of presenting your products and services, you polish your company and put it in the best light.
To master this challenge, we need to understand the logic of the game, the needs, pains and tasks of the investors. Yes, it is similar to gaining a deep understanding of customers before starting to develop a product.
