Photo by Casey Allen on Unsplash

The underestimated factor: Similarity

Have you ever felt safe in a foreign country when meeting someone who not only speaks your language but also with your regional accent? Did you ever search proximity to people dressed up in your style rather than to people visibly from different social backgrounds? Would you donate more if a fundraiser tells you that she has studied…



Uwe Weinreich

Uwe works as coach, author and consultant focusing on agile innovation and digital transformation. What he does is simple: he solves problems.