HOW TO SPEND IT — PART 11

The Essential Elements for Startup Sales Success

12 Basic Steps Every Startup Needs

Uwe Weinreich
8 min readSep 26, 2023

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Photo by Jon Cellier on Unsplash

For startups, effective sales are the lifeblood of growth and sustainability. However, achieving success in sales is not as simple as having a great product and hoping customers will come knocking on your door.

“Build it and they will come!”

No!

The idea of a genius inventor with a brilliant idea conquering the world has become obsolete since we left the scarcity economy. Nevertheless, many startup founders seem to follow this logic, and it is not limited to founders with a technical background; economists also act similarly.

“We invented a new AI technology that will revolutionize [insert a use case of your choice]!”

“With our innovative transactional business platform, we will disrupt the entire [insert a market of your choice] market!”

Investors hear stories like this every day. They sound bold. But can we trust them? At the end of the day, it’s about whether a startup can generate revenue. And this is a question of sales.

Let’s focus on the basics. They may seem boring, but they are the foundation of prosperity. Further articles will…

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Uwe Weinreich
Uwe Weinreich

Written by Uwe Weinreich

Uwe works as coach, author and consultant focusing on agile innovation and digital transformation. What he does is simple: he solves problems.

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