HOW TO SPEND IT — PART 11
The Essential Elements for Startup Sales Success
12 Basic Steps Every Startup Needs
For startups, effective sales are the lifeblood of growth and sustainability. However, achieving success in sales is not as simple as having a great product and hoping customers will come knocking on your door.
“Build it and they will come!”
No!
The idea of a genius inventor with a brilliant idea conquering the world has become obsolete since we left the scarcity economy. Nevertheless, many startup founders seem to follow this logic, and it is not limited to founders with a technical background; economists also act similarly.
“We invented a new AI technology that will revolutionize [insert a use case of your choice]!”
“With our innovative transactional business platform, we will disrupt the entire [insert a market of your choice] market!”
Investors hear stories like this every day. They sound bold. But can we trust them? At the end of the day, it’s about whether a startup can generate revenue. And this is a question of sales.
Let’s focus on the basics. They may seem boring, but they are the foundation of prosperity. Further articles will…
