HOW TO SPEND IT — PART 14
How to Secure Patents and Trademarks for a Startup
Make Intellectual Property a Valuable Part of Your Assets
Three Aspects: Patents, Trademarks, and Alternatives
Intellectual Property (IP) can take so many forms. When we talk about protecting it, there are two legal options: When it comes to protecting it, there are two legal options: Patents and trademarks. In addition, there are other ways to protect your intellectual property. We will discuss them later.
Companies that rely on a technical invention can gain enormous market advantages as long as it is not possible to copy their product. Therefore, an invention immediately has a measurable value, which — if possible — needs to be protected by a patent.
Brands are also often seen as very valuable. This applies to large, well-known companies and their products. Brands are an even broader concept that includes one or more trademarks, but also the overall perception of the entire company.
Build a brand! Build a brand! Build a brand!
You may have heard this call many times before. Yes, it’s true that every business should build a strong brand. It helps in many ways…
