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HOW TO SPEND IT – PART 6
How to Develop a Brand Name and Logo that Sells
Learn from great brands and apply their principles at zero cost
Build a brand! It’s a message every startup hears when it comes to marketing. Numbers clearly show that companies with a well-known and attractive brand have several positive economic impacts on a business. And we know ourselves that we are more inclined to buy from a strong brand and spend more money on it.
Successful brand building requires many continuous and long-term marketing activities. This article will only cover the first two steps of it: choosing a name and creating a logo. That’s just a start. At the end of this article, I will reveal the secret of how the name and logo of one of the most valuable brands in the world were created. By the way, this is something you too can do at no cost at all. Before we dive in, let’s recap the benefits of a strong brand.
- Attractiveness of products and services: If customers perceive a brand as attractive and desirable, they are much more likely to select that brand over other options on the market. This creates a significant competitive advantage.
- Pricing potential: attractiveness goes hand in hand with higher pricing potential. This leads to higher profit margins.
