A Special Case: Team Leads

Make Middle Management Work Effectively in Startups

Uwe Weinreich
10 min readDec 21, 2023


Photo by Austin Distel on Unsplash

This article will answer the following questions:

When Do We Need Team Leads?

Is your startup growing? Perhaps at a rapid pace? One day you’ll probably wake up and realize that you can’t keep the team together and oversee every activity yourself. The complexity has grown beyond what you can oversee alone, and deeper expertise is required in many positions.

This is a clear sign that you’ve missed the right time to put team leads in charge.

Growing startups need structure. Fast-growing startups even more so.

Photo by Lisa Dittmer (WMDE) CC BY SA 40

Team leaders are the first level of middle management to be installed. It is not yet a departmental structure, but a way to keep…



Uwe Weinreich

Uwe works as coach, author and consultant focusing on agile innovation and digital transformation. What he does is simple: he solves problems.